Inter: CMMU International Program organized the event: The CEO Perspective "The Challenges of Building a Sustainable Brand"




Michelin Country Director Khun Segsarn Trai-ukos gave a talk to International Program students about “The challenges of building a sustainable brand” on May 19, 2018 at CMMU. As a part of this event, CMMU students also had an opportunity to meet Michelin’s HR manager.

The Michelin brand is among the world’s most valued brands. In 2018, the Michelin brand's value has grown to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. Michelin is also famous for the Michelin restaurant guide, which was introduced in Bangkok in 2017.



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