The 4th International Conference of Asian Marketing Associations


Ajarn Randall and Ajarn Benoit attended the 4th International Conference of Asian Marketing Associations during April 20-22 and presented two the following papers: 
1. Exploring Financial Literacy and Savings Behaviors Across Age Cohorts in Thailand: A Life Course Approach By Randall Shannon, Chanin Yoopetch and George P. Moschis 
2. Operationalizing Big Data for Academic Research: a Case for Consumer Behavior By Benoit Cotte and Randall Shannon

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